In our society, the level of trust is very low not only towards government, but also between citizens.

From banking system to the winemaking. When winemaker Samvel Machanyan left the job in the Central Bank of Armenia and entered the world of winemaking, a lot of people considered him crazy.

Continuing almost 150 years of family winemaking traditions was not only enjoyable, but also profitable. Moreover, it was a business card to be presented to the world and to present Armenian wine. "We have a problem with presenting Armenian wine to the world and restoring our wine positions. So if we compete in a bad manner it will not bring us to success. We have to show the world a great range of Armenian wines as wild as we are and, of course, close to a stranger's palate,-says the wine maker.

It is very important for Samvel Machanyan the impression the wine makes. "Good or bad, it is only the secondary side of the question. The aim is to make a drinker say while drinking "I guess this is Allure". It's very important to have that so called "wow" effect",-says wine maker Machanyan.

The details of the conversation in the program “Hard Talk”.